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The web page has the following on the web page, "The best student accommodation in Durham! Call us now to arrange a viewing 0191 383 6290." We saw that the web site also said " Places to party socialise." It also said " Bow Cottage, Bow Lane. NEW - 6 Bedrrom Property in Bow Lane near the Cathedral - Details to f. If youre looking for the best student lettings in Durham then youve certainly come to the right place! Now available to rent from July 2015, so act fast or you might miss out! Browse our Durham student properties. Here and be the first in the Q! Give us a call." The header had Durham student accommodation as the highest ranking optimized keyword. This keyword is followed by Durham, accommodation for students, and Durham University which isn't as urgent as Durham student accommodation. The other words qstudent.co.uk uses is Durham City Campus. Durham City Centre is included and will not be seen by search engines.